A new provenance standard by making the asset’s history fully transparent.
A digital clone of physical assets to trade without friction.
A tokenized asset to interact with the DeFi ecosystem.
WiV will cover the costs of storage and the shipment to the warehouse from the producer. When the NFT is sold from WiV to a customer the only cost to the customer is what is paid for the wine.
If the customer would like to redeem the wine and drink it we are currently in the process of building a logistics solution for this. In this scenario the customer must cover the cost of tax and shipping
At WiV, since our inception, we have been contemplating a very abstract principle…
How do we define value?
Historically the world has come to agree that there are two ways of deriving something’s worth. The first is through utility value, what can I do with this, and the second is exchange value, what can I get for this. Fiat money, tools, commodities are based on these two principles but in the internet age a third type of value is becoming more meaningful than ever before.
We are talking about the emergence of Sign Value of course. Sign value, or social value, has always existed in some way or another. Owning a Rolex, buying a Ferrari, wearing a Versace, and of course drinking a Chateau Lafite Rothschild, all signify someone willing to spend large amounts of money on… nothing more than perceived “status”.
NFTs have taken a hold of this innate human desire and pushed it a length further. The connected nature of the internet needs some type of digital status symbol for its users. We are witnessing a changing of the guard in what really matters to people, aka their perceived value.
At WiV we are creating something unique. We have begun by taking one of the oldest Sign Value assets, wine, and built real utility around it. Wine certainly has Sign Value in its circles, it also is equipped with a pretty solid amount of utility value, through its consumption. Our mission is to utilize wines’ Sign Value, digitize it, and equip wine with DeFi in order to unlock its exchange value. This will offer a truly unique approach to investing in and collecting an old world asset in the new world of NFTs and crypto. Digital NFT Wine is the ultimate investment because of its historical connotations combined with its dynamic value proposition. From WiV, Wine will find an important place on the value spectrum in the web3 era.
A message from our founders…
WiV's leaders bring together decades of experience in wine, technology, financial services.