Art and Wine as a form of investment

Whether it is about the nature of humanity, beauty, or art, the ancient world, like our present dispensation, was not short of debates.

Interestingly, the nature of Wine as an art form was extensively argued a few centuries ago. The eminent German philosopher Immanuel Kant argued extensively against Wine as an art form. He contended that Wine should be enjoyed and not be contemplated or appreciated as art. The scope of art has broadened to accommodate uncontemplated things as well-crafted bottles of Wine, welcoming technology to its field.

Wine collectors now can bank on blockchain-powered wine trading and investing ecosystems like WIV technology to trade rare wine bottles and partake in wine investment from the comfort of their homes.

Want to learn more about WIV technology and how it is driving innovation in the wine industry, read this article

Similarities between Wine and art

What is it about Wine that is so close to art?

In the words of Jamie Goode: “It is just wine. But fine wines — those wines that prompt commentary or conversation — are different. It could be argued that the experience of some wines, including the setting, the presentation, the label, the theatre of opening and pouring, and then the act of drinking, could be classified as art.”

Let’s deep dive into this issue!

Emotional connection

Arts, just like Wine, evoke emotions when perceived by the senses, although the senses may differ. An aesthetically pleasing art is likely to evoke a joyous emotion or empathy to the art’s message. Similarly, when drinking a great glass of Wine, an aroma, a flavor or a texture could also evoke old memories and awaken our emotions in many different ways.


A brilliant combination of lines, colors, and shapes makes artists craftsmen. The same way a brilliant mix of talent, technique, and balance makes for wineries artisans to make the best out of their work. It takes a similar level of top-notch dexterity and expertise to create arts and Wine.


A beautiful, well-crafted wine bottle has almost similar aesthetic properties as a well-curated painting. While wine bottles are not traditionally collected for their aesthetic properties, wineries increasingly link art with wines, and how the Wine is presented, add another level of interest to the Wine.

Investment mechanism

If there is one thing wine collectors understand, it is that Wine is a viable investment. With the aid of NFTs, the scope of wine investment has increased significantly.
Wineries can issue NFTs of rare collections which can be traded over the internet without geographical restraints. This will increase the market’s liquidity, market size, and overall profitability.

Why do people invest in art and Wine?


1. Wine is a tangible asset.

Wine and art investments are tangible investments. You can appreciate a physical asset like a Picasso painting the same way you can touch a Chateau Lafite’s 1869.

In contrast to stock investments, these tangible assets are less vulnerable to external factors, such as dangerous market forces beyond your control like a stock market collapse, bankruptcy, and financial market crises.

2. The value of fine wine increases with time.

Phrases like “age like fine wine” are no secret to anyone. And it is collectively known that the older the Wine, the better it tastes and the higher its market value. This might not be true for all wines, but undoubtedly true for those with the quality, style and complexity to be aged.

Art, just like Wine, appreciate as they age. They belong to real estate, gold, and commodities in the same inflation-proof investment category. The blockchain allows everyone to trade unique, rare, and exotic wine collections through NFTs.

3. Wine investments are Tax friendly

While taxes are essential to keep our societies running, everyone prefers tax-friendly investments. Wine and art investments are perhaps the most tax-friendly investment in the world.

Unlike real estate investments, you are not required to pay a capital gains tax on art and wine investments. You are also not required to pay export and import duties on your art and wine investment.

Wine and Arts, as tangible investments, share several similarities. They can help you diversify your investment portfolio, ensure great returns of assets, and have a certain level of independence from macro-economic factors like economic crises or global pandemics. Want to learn more? Get in touch with us!

Written by Flor Gomes


It is a lot to keep up I know- but stay tuned to learn more about these fascinating technologies that will shape the future of the wine industry!

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