Meaning:
En Primeur, generally referred to as “wine futures”, simply is the process of buying wine while it is still in the barrel.
En Primeur wine purchases allow investors to purchase wines before they are bottled as they are virtually always cheaper than the price of the wine when it is bottled. This increases returns and allows investors to get into products early that they might eventually be priced out of.
With the high demand for certain vintages after getting good scores during the tasting period, prices of En Primeur wines can increase rapidly, sometimes even double within a matter of weeks.
Scarcity is always an issue in the wine world and there is no better way to protect oneself from missing out, than getting in early. En Primeur purchasing is a way to secure wines that are difficult to obtain and highly sought after once physical.
Check out our latest En Primeur collection from Bordeaux